In the 1980s, Cesare Paciotti, along with his sister Paola, took over the artisan shoe workshop opened by his parents in 1948, making it a symbol of footwear, earning the nickname "the shoe king."
From the Marche region to Hollywood and Asia: shoes made in the Macerata district are worn by big names in film and an international clientele.

A highly distinctive brand for its collections, global success, and rebirth, always with Civitanova Marche as its hub.

From advertising campaigns to modeling, Cesare Paciotti shoes, with their distinctive style, somewhere between glamour and rock, have marked the history of Made in Marche fashion, achieving success across the globe. Refined, high-quality materials and precise, recognizable details create a concept of luxury that has stood the test of time.
And with every change in style, without betraying its codes.
Codes that Casare was encouraged to hone from a very young age within his family.

What was his focus?
He focused on quality leathers, craftsmanship, and the iconic dagger as his logo.

That dagger would become his emblem, and the shoes would also become a jewel, with a dedicated collection.
Despite his global fame, Paciotti shoes are worn by stars such as Naomi Campbell, Beyoncé, Paris Hilton, Eva Longoria, Maneskin, Blanco, and fashion journalist and style icon Anna Dello Russo.

In short, he truly can be called the "KING OF SHOE"....