The Ehrich Brothers store in New York is believed to have staged the first fashion show in 1903, while the first true Fashion Week (Fashion Week) as a public event was held in New York in 1943 to promote local fashion during World War II.

Development of Fashion Shows Early 20th Century:

- The idea of ​​fashion shows, with models demonstrating collections live, was adopted by shops and department stores beginning in 1903.

- In New York in 1903: The "Ehrich Brothers" store staged what is believed to be the first fashion show in America, a concept that department stores and boutiques began to replicate.

- The Birth of Fashion Week: The event that transformed fashion shows into a structured and internationally publicized initiative was the first Fashion Week, held in New York in 1943.

The Importance of the Florence Fashion Show in 1951

- Giorgini's Initiative: In 1951, entrepreneur Giovanni Battista Giorgini organized the first fashion show in Florence that would launch Italian fashion worldwide.

- The Success of Made in Italy: This fashion show, held in Oltrarno, marked the birth of "Made in Italy" and captured international attention for Italian fashion, overtaking Paris.